Last weekend, I participated in a summit in Burbank called The Path to Profit. The summit was lead by Dr. Minette Riordan, my business coach. The goal of the weekend was to help us, creative entrepreneurs, to establish systems in our business and a positive mindset around money in order to reach our bold money goals. I initially decided to go because I have been running my own business for a year in a half, and I was feeling stale. I needed some new ideas and a new perspective on how to run my business better, to not only help my clients to completely break through their marketing overwhelm but also to create a business I was proud to stand behind.
The last two days of The Path to Profit were filled with incredible content. On the second day, we continued to fill in our business mandalas, we did an exercise to give ourselves permission to make more money. For some people out there this sounds silly. Everyone wants to make lots of money, however, when you're running your own business, it can be difficult to know every right step in order to achieve your financial goals, plus, with many women, we have to give ourselves permission to ask for what we know we deserve. Every person has their own relationship to money and what I learned this past weekend is these relationships can have deep rooted and painful edges and for many of us just going to the summit was the first step forward towards a positive direction in each of our businesses.
In the evening time, we created our own profit muses out of magazine images and funky backgrounds. We created these muses to have a physical being to turn to when we need inspiration. I haven't come up with a name for my muse yet, however, she is hanging up in my room and she reminds me that "In my heart I know the way to profitable creativity".
The last day of the summit was filled with marketing and sales discussions. Minette went through the process of a sales call with us and answered important questions of places in the sales interaction where we may get stuck. Next, we began to create our own color wheel marketing plan. We did pretty much every activity with color with the help of crayons and markers, and surprisingly this helped the concepts I learned stick in my mind. It helped me a ton to pinpoint what my marketing efforts are going to be next year, and how I'm going to go about achieving them.
Next, we used mind maps to create content, which was by far my favorite activity in the summit, probably because I love writing. Even though I blog often, I had never used a mind map before and I'm so grateful Minette introduced me to it. I was able to have my ideal client in the middle and have her ask all these common questions my clients ask me all the time such as, "I want to be email marketing, but I don't know what platform to use", or "I'm so overwhelmed with my marketing, how can I stop my overwhelm"? From there, I was able to create different blog posts to answer these common concerns. This would not only make blogging easier, but it would also allow me to zero in on my ideal client in every blog post and social media post I produce.
I don't think I would have the clarity I do now around where I want my business to go and how I plan to get to my bold money goal next year without attending The Path to Profit. I am itching now to hire an intern to help me with the influx of new clients I will take on next year, I am already getting speaking opportunities, which I know will be an important asset to The Food Marketer and more than anything, I'm grateful to have had the opportunity to spend an entire weekend with such inspiring, brave, smart and courageous women and men, who will also be taking the next step(s) in their businesses to continue to make a difference in the people's lives they serve, but also to love and appreciate themselves enough to stand up, take life by the horns and say, I GOT THIS!