You keep hearing everyone telling you, "you should start a blog for your business." While that sounds fun and exciting, it's also just another item to add to your ever-extending to-do list. So what's the best way to carve out the time to be able to manage a successful blog? Create an editorial calendar.
What's an Editorial Calendar
An Editorial Calendar is a way for bloggers, publishers, and other businesses to organize and control the types of content they want to publish.
Why are Editorial Calendars Useful
Editorial calendars help you stay on track to execute the content you want to write and publish. It holds space in your work calendar to remind you to set aside time to write. And it takes away the scariest part of writing; coming up with new and exciting blogging topics.
How to Create an Editorial Calendar
As a marketing strategist, I'm constantly reading and gathering important news regarding the latest information around digital marketing and content creation. I do this to stay current on the information that's being produced around my industry, or how I might take a different view on a similar subject for a blog post later down the line. Researching what topics are being blogged about in your industry is a good place to start to create your editorial calendar. Here are two examples of what you could blog about if you're in the health or life coaching professions.
Health- If you're a personal trainer and you want to give your clients some information they can use for their next workout, you could write about "How to Create a Circuit Training Routine," or, if you know your clients prefer to workout at home instead of the gym, write about "The Best Equipment to Buy for a Home Gym."
Life Coach- There are many life coaches out there, so what makes you unique and able to offer your clients the guidance they need to make big, bold moves in their life. Write about "My Journey to Being a Life Coach." The best way to sell yourself sometimes is to tell your story, and a blog is a great place to do that. Another topic you could write about is handling time management. Everyone struggles with managing their time, so everyone would be able to not only relate to the struggle, but would also appreciate the tips you can give them.
Once you have the blog topics in mind, figure out the best times during the year to write about them. If you're using WordPress for your blog, it has a built-in calendar for you to setup your editorial calendar. I've provided a great video for you to use to get started.
When you're scheduling your posts, make sure to give yourself at least 30 minutes to an hour to plan how you will write the blog, then you're off to the races.
For other ideas and information on blogging, please check out my blog post "Why Blogging is Important."
If you're still feeling overwhelmed with how to go about creating an editorial calendar, don't hesitate to reach out to me, I'm happy to consult on any blogging project!