As a small business owner, your website’s "About" page is one of the most important aspects of your online presence. It helps shape your brand and give customers a clearer idea of who you are and what you do. There’s just one tiny problem: writing about yourself can be surprisingly tricky!
"Being a content writer, you would think it would be easy for me to write an 'About' page. The truth is, it took me about a week to get the right words down and even after that I continue to tweak the content as my business expands. Asking friends and family for their opinions helped me the most in figuring out the tone I wanted to get across and the message I wanted to convey." Emily Solomon, Founder of The Food Marketer
It may sound silly – after all, no one knows you better than, well, you – but struggling with "About Me" content is actually a fairly common plight. Now that you know you’re not the only one (phew!) let’s talk about how you can get past the hurdle.
First, Set the Tone
Before you start writing, it’s important to identify the tone and content you want to get across. It may seem counter intuitive, but your "About” page shouldn’t just be about you. In fact, a majority of the content should cater to your potential customers. How do your skills and experiences uniquely fit their needs? Why should they choose you and your business?
As you answer these questions, don’t be afraid to write in your own voice. Remember, your “About” page should sound like you wrote it. If you have a strong sense of humor, be witty! Or, if you’re the caring and nurturing type, let that shine through. Adding these touches of personality will make it easier for customers to see who you are and what you do, even before they speak to you or use your service.
Then, Create an Outline
Before you start writing your content, take some time to create a simple outline. Doing so will give you direction as you write and ensure that you tackle everything you want to address. Your outline (and ultimately, your “About” page) should cover everything you want to say about yourself, your skills and your business. Make sure to include answers to key questions, like:
- What services do you offer?
- How long have you been in business for?
- What is your unique value to your customers?
- What makes you passionate about what you do?
- Who is your target audience?
Once you have an outline you feel good about, you can start tackling your actual content.
Now, Write that Draft!
You’re armed and ready, so get writing! Remember to have fun, be honest, and most importantly, be yourself. And don’t be afraid to proofread, reread and rewrite. No one gets it perfect the first go around!
If you struggle with writing your "About" page and you're looking for some direction, don't hesitate to reach out to us. We can help with creating an outline, figuring out the tone of the content and much more. Click here to contact us.