The first blog I ever created was inspired by three things: a breakup, my love of food and being a poor college student at the time. I named the blog Little Chef Big Appetite. I offered some easy to make recipes that were also creative and delicious, to me at least. I always mentioned who I was making the dish for or what inspired me to make it, whether I was trying out a family recipe or replicating a dish I loved at a restaurant. This was back in 2009, when blogging was just starting to become popular.
I had seen a lot of recipe/ cooking blogs and I noticed how easy it was to share a recipe, but coming at the writing from a personal standpoint was the difficult part. I also knew it was important to share personal stories in my blogs, so my readers could relate to me. Relatability and having a distinct personality in your blogging/ marketing is incredibly important when you're trying to separate yourself from the noise on the internet and other businesses that are offering the same services you do.
In one of my latest blog posts, I talk about "How to Create an Editorial Calendar". If you're going to put time and money into blogging, make sure you understand the necessary tools to blogging, so you get the most engagement out of your blogs and your expertise pushes you into a go-to role in your line of work.
Artful blogging involves speaking directly to your readers and their interests. Adding your own personal twist and experience to it is also important. Sharing stories will give your readers/customers insight into what makes you, your approach and your company unique. Ultimately, this will help them relate to you on a deeper, more tangible level. If you can weave your own anecdotes into a smart, relevant post, you’ll relate to your audiences in a much more meaningful way!
Not only do personal touches help your audience get to know you; they also help set you and your company apart. In a sea of competing blogs, it can be hard to stand out and discuss unique, interesting topics in a fresh way (especially if your industry is saturated with tons of content already). However, you can abate this problem by adding your own personal twist to each post. If you hook readers with personal stories, they’ll likely come back to your blog rather than branching out to find other content. Remember, the key is to provide something they can’t find anywhere else and there’s only one of you!
If the idea of telling personal anecdotes sounds intimidating, start small. Tell a quick, relevant story that relates to the topic you’re discussing. If you keep this up with every post, you’ll get more and more comfortable with showing your readers your most authentic self. Then, once you’ve got the hang of it, you can sit back and enjoy all that positive feedback and extra readership you get – you deserve it!
There are many ways, besides just telling personal stories that can help you create a highly valuable blog for your business. If you're looking for consultation on creating a blog that will potentially increase your business leads, come chat with me! I've created content for many small businesses that speaks to their audience, the unique value of their business and its even created sales!