I meet a lot of small business owners who tell me they want to start blogging for their business, but they don't know where to start. Or they say, "blogging would be so cool, but I don't know where I'm going to fit that into my busy schedule". You may be one of these people, but you're saying "How do you know what topics to blog about"? If you have said any of these things, you're in the right place. I'm going to tell you one strategy that makes blogging so much easier and it's worked for my clients.
4 Reasons Why you Should Care About Blogging
- Blogging allows you to be a thought-leader in your business
- If you're interested in writing a book for passive income in your business, a blog can be a great base for your content.
- People do business with people they know. Blogging is a great way to be in front of millions of people when you can't be everywhere, and, those viewers can potentially turn into profit leads.
- It increases that Google juice or SEO (search engine optimization). Everytime you put new content out on your website, it lets Google know there's some new stuff for them to categorize. Increasing your SEO will ultimately get more people to your website.
What is my Blogging Strategy
Here it is and you may be puzzled when I tell you, but stay with me because I'm going to let you know why this strategy makes blogging easier. Keep a journal solely where you can talk about what happened in your business. Journaling is something you can do anytime, anywhere, and you don't need any digital device to do it.
At the end of a long day, as many of you in the small business field experience, there has been a ton of comotion. You had lots of information thrown at you, you discovered a new customer concern, you got some positive feedback from a customer, you solved a missing link in your accounting etc. What do you do with all that information at the end of your day? You probably tell someone about it right? You want to get it off your chest, you want to release yourself of your day or you want to relay some positive news. Writing in a journal is like telling someone about your day. And when you're writing about your business, you're liking writing about topics your customers want to know about.
Isn't Journaling too Personal?
In today's world, people are looking for transparency from brands. They want people behind the businesses, people they can relate to. And, it can be easier to get those vulnerable thoughts out on paper before coming to your computer screen, which makes journaling such a blessing. Don't be afraid to be personal in your blogging that's what will hook your readers, and separate your brand from the noise on the web and from other people within your industry. If you want to learn more about the benefits of blogging from the heart, I've got you covered here.
How to Make Journaling a Part of your Day
Let me preface this by saying if you don't naturally journal, it's all good. Even if you can get some thoughts out on paper once a week, you'll still be able to use that content for a blog article. If you love writing then that's awesome. This activity will be easy for you and you'll be able to turn out a couple blogs in one sitting.
The first thing you want to do to make blogging a part of your day is to decide which parts of the day are your most creative times. Is it in the morning, after lunch, before you go to bed? It doesn't matter the time, just make sure it's convenient for you and you feel the most relaxed.
Next, buy a journal that you will solely use to talk about your business. Don't be judgmental of your thoughts, anything that comes to you say "yes" to and write them down. Eventually, something blog-worthy will come out of your brain, I promise.
5 Prompts to Help you Start Writing
If you get stuck and you feel you're too tired to write, here are a couple prompts to help you out because trust me, I've been there. It's Monday night, I know I need to put a blog out the next day, but my brain is fried, so here are a couple things I do to trigger my mind to get into writing.
- Write about who your ideal client is (down to the little details like what they prefer to eat for dinner, where they go on the weekends, what makes them tick etc.)
- What was the last thing a customer said to you today?
- What was the nicest compliment you ever got from a client?
- If you could change one thing about your industry, what would it be?
- What is the biggest issue your customers face and how can you help?
You may be wondering if I have all this content, where can I go to start blogging? Here is a helpful link to 16 blogging platforms for you to choose from. I personally recommend blogging on your website, such as WordPress or Squarespace so your customers don't have to go to another link to view your blog. People LOVE convenience, so make reading your blog as easy for them as possible.
If you're curious about ways you can plan an editorial calendar so you make sure you're turning out content every week, so you can get more leads to your business, think about giving me a call. I'm happy to review the content you have and to let you know how I can assist you with creating your editorial calendar in a fun, easy way. Contact me at firstname.lastname@example.org.