Back in December, I learned about mind mapping from Dr. Minette Riordan at her Path to Profit summit. I used mind mapping to come up with content for my blogs, so I could have a way of knowing exactly what to blog about every week, every month that my ideal client would want information on. This is one way of utilizing mind mapping.
This blog post will go into depth on the many ways to utilize mind mapping. If you are having difficulty in coming up with content for your social media pages, you're starting a new business and you need a business plan or you just need some direction in your marketing, this strategy will really give you some relief of these daily stresses.
Understand Your Ideal Client First
Before you start mind mapping, especially if you're doing it for marketing purposes, you want to get very clear on who your ideal client is, and the types of resources they would want to see or be interested in receiving from you. The more information you can give them about your services or expertise, the more likely they are to pay for your services instead of your competitors.
Here is a picture of when I started a mind map for The Food Marketer. You can see in the middle I have my ideal client, who they are and what their current struggles are around marketing their business. Then around the circle are questions they may ask or wonder about and the topics are the solutions/ blog topics to those questions.
Using Mind Mapping to Create Blog Content
Last week, I worked with Esportiko, a screen printing company in Goleta, on mind mapping so they could create a blog once a week for their business. They wanted to do this to increase their SEO and to get more customers through their doors. Esportiko makes sports jerseys, banners, school uniforms and other forms of promotional material. When I sat down with Todd, Jorge and Ivan, I began to ask them about their ideal client. They had 3 different ideal clients, so the content we came up with for the blog topics would need to address those 3 client profiles separately. Hence, why there's so much information as you can see on their mind mapping sheet.
The process I did with them was I asked them what types of questions specific client types may ask, then we came up with solutions/ blog topics that answered those questions. Similar to what I did at Path to Profit.
The result of us doing this exercise enabled Esportiko to know exactly the type of content they should be blogging about that would be the most engaging to their clients, and they ended up writing a blog about one of the topics we discussed less than a week after our session. The biggest result they saw from doing this, beyond having a way to hold themselves accountable for their digital marketing, was when they posted the content to Facebook, the post reached 743 people! Currently, Esportiko has 140 followers on their business Facebook page. Just goes to show you good content can be more valuable than followers.
Mind Map for Outlining Content
If you're interested in writing an ebook, you're creating a white paper for your business, you're putting together a presentation or you want to make video content, mind mapping is a great tool to use to organize your thoughts and to ensure you're putting all the necessary information into any of those vehicles of content.
Here's a possible way you could use mind mapping to create an ebook. In the middle, you may have your title, then the first branches could be the chapters of the book and within the chapters, the other branches could represent the sub-topics within the chapters you want to cover. Don't be afraid to get creative with a mind map. Visuals can also help you to flesh out your ideas. You can see that being done below.
Mind Mapping to Form Digital Marketing Strategies
When it comes to digital marketing, it's important to know where your clients hang out online. It's equally as important to deliver different types of content that serve the different types of people on each platform. For example, inspirational quotes may be great on Instagram, but an educational blog will work better on LinkedIn. To keep yourself organized on the type of marketing you want to do every week on the digital marketing platforms of your choosing, mind mapping can help you to get organized and hold you accountable for doing the right marketing, on the right platforms, consistently.
Mind Map to Repurpose Content
I always tell my clients digital marketing can be a breeze when you understand the power of repurposing content you create. People like to consume content in many different forms, whether it's a blog, a social media post, an email, a flyer, press release, infographic, whatever it may be, you can use content you've already created in multiple forms and mind mapping can help you to organize those repurposing avenues.
If you have a big event coming up and you want people to attend, you could use all of the places I just mentioned to repost an event. Here is a quick mind map I just made of all the marketing avenues I would want to take when I decide to put on a digital marketing mind mapping event.
Use Mind Mapping as a Business Plan
When I first started The Food Marketer back in 2014, I didn't have a business plan. It wasn't until 2015 when I decided that a business plan was absolutely necessary to help me know how I wanted to grow my business and the steps I needed to take to grow. The finance people out there right now are probably laughing at this realization. What can I say, I went to art school. But I digress.
When I started my business plan, I knew I was never going to create what one would call a "formal" business plan. No, mine is in markers. It has visuals, circles, arrows the whole nine yards. If you're a creative type or you are interested in seeing another way to create a business plan, mind mapping can also be used for this.
You can figure out the type of marketing you want to invest in, how you'll manage your finances, the location of your business, how will people be able to identify your business, how many employees you will have and the jobs they will do etc.
Want to do a Mind Mapping Session with The Food Marketer?
Did all of this information make your creative juices start flowing? Would you want some assistance in creating a mind map to better focus the marketing of your business? We offer marketing strategy sessions where we use mind mapping to help you get focused on the marketing that will bring more quality leads to your business and or to help you reach a specific business goal. Click on the button below to schedule a strategy session with us!