How many times have you wanted to partake in a webinar on digital marketing and you never actually signed up?
Are you willing to admit that "Plan my social media calendar" has been sitting on your to-do list for over a year?
There's no shame in any of it because we all have tasks we feel are too difficult to accomplish or when we don't completely understand something, we get scared of our lack of education, and eventually, we don't partake in these challenges and instead, we distract ourselves from doing them at all by taking on more work, focusing on personal matters or we just stare at our computer and never take the next step.
In my first meeting with new clients, they may say:
"I just don't know how to use Hootsuite scheduling."
"What's the deal with hashtagging?"
And my all-time favorite
"I am so not technical, can you just do all of this for me?"
I've realized one thing to be true, many small business owners have lots of resistance to digital marketing, and therefore, they struggle to create an online presence for their company that is effective in increasing their exposure and leads to their business. I say many not all businesses, because I have seen some small businesses embrace digital marketing and through them understanding their ideal client, and having a clear strategy, they are able to create a strong online presence.
In this blog post, I will let you in on the Top 4 Reasons Why Small Businesses Struggle with Digital Marketing and I will also provide solutions to help relieve those difficulties.
1. Not Enough Time
Problem: A small business owner has to wear many hats in their business to keep costs down. In just one day, they may have to be the accountant, manager and assistant. That doesn't leave a ton of time to write a post about a new special, new service or product promotion.
Solution: Did you know you can schedule an entire month of social media content for your business through Hootsuite? Take time maybe over your weekend, when you're not at work to make some notes on the types of things you want your clients to know about your business that month, add some pictures, make a couple posts, schedule them and let them go. You won't even have to think about it and you can go on with your day, knowing your business is getting the exposure it needs in a timely manner.
2. It's too Confusing
Problem: There are all these articles always coming out about the new Facebook algorithm or new features to Instagram and Snapchat or new posting rules and all that noise can make anyone, especially a small business owner who is trying to understand social media, feel overwhelmed and ready to give up.
Solution: Take the time once a week, to spend an hour or two to educate yourself on digital marketing, whether it's through a webinar, article, seminar doesn't matter. My two favorite resources for social media news is Social Media Examiner or Amy Porterfield, she really knows her stuff when it comes to Facebook.
3. Unsure of if Digital Marketing is Effective
Problem: Many small business owners like to rely on word of mouth, referrals, and coupons to help them to get more business, however, it can be nearly impossible to track the success of these marketing tactics, and for businesses that want business outside of their local area, this type of marketing just won't give you tangible results.
Solution: According to State of Digital, "47% of Americans say that Facebook has a greater impact on their purchasing behavior than any other social network." A great way to see quick ROI using Facebook, especially if you're a product-based business, is to utilize Facebook Ads. They won't cost you more than $5 a day to run and if you want to fully understand how to implement them effectively, here are a couple fantastic webinars that will help you learn how to create Facebook Ads, even if you're a beginner.
4. No Marketing Plan
Problem: When people start a business, are in a growing phase in their business or are rolling out new parts of their business, they may not realize it takes a strategic marketing plan that will work to help them reach certain business goals. If you just start putting out any type of content on social media, through a blog or on your website and you don't have goals set in place on what you want that marketing to achieve, it will be hard to know whether the marketing was effective.
Solution: We work exclusively with small businesses, and we know what it takes to create marketing plans that look, sound and feel like you. Plus, we make sure you know what your next step is in your plan, in order to reach your specific business goals. If you are looking for a marketing plan that covers everything (digital and traditional marketing), and you need some hand-holding, check out our strategy session.
See what our clients are saying about our strategy session: