What's your morning routine that you rely on to keep you awake, alert and healthy every day? Do you always make sure to have a healthy breakfast, make a to-do list to keep you on track, run a mile every day, put your clothes out the night before? No matter what you do, being consistent is what helps you survive. Digital Marketing is very similar to your daily routine, because, in order for you to utilize digital marketing as a successful sales tool for your business, you must be consistent.
At the end of the month, I take a look at the content I felt resonated well with my audience, and I use that data to begin planning new content for the month ahead. I also take into account whether I have any speaking engagements I need to promote, other events I'll be attending, when my email blasts will be coming out etc. If I didn't have Hootsuite, I would never be able to plan my editorial calendar a month out. Here is an example of what an editorial calendar looks like on Hootsuite.
What is Hootsuite?
Hootsuite is a social media management program you can use to schedule social media posts, collaborate with team members on social media content, research what your competition is doing, take social media courses to learn new skills, get analytics reports on how your social media pages are performing and much more!
How Does Hootsuite Release My Marketing Overwhelm
Just like all of you, I have a lot to juggle running my own business from accounting, planning content for speaking engagements, working with my clients etc. And just like you, marketing is another task I juggle every day. However, instead of putting out content last minute, Hootsuite gives me the opportunity to sit down for two hours each month to think through the most effective content that my ideal client actually wants to receive, I get to look at my analytics to see when the best times are to post on my platforms, and I can go ahead and plan a month of social media content in that time period. And for the rest of the month, I just watch the content post and all I have to worry about is engaging with my audience.
If I did my social media or blogging last minute, I would miss important information my clients need to know, I wouldn't find the right images to support my written content and I wouldn't have a clear roadmap of attack of what I want to achieve through my posts. Ultimately, I wouldn't have the ability to be consistent, which is one of the main keys to marketing a business successfully and increasing that bottom line.
How Does Hootsuite Manage Your Social Media?
Hootsuite enables you to schedule content for your company Facebook, Twitter, LinkedIn, Instagram, Google+ and Youtube pages. Below, is a photo of my Hootsuite Social Media Streams. I use this to be able to see the activity going on RIGHT NOW on each of my social media platforms. This enables me to react to people who are engaging with my posts in the moment. While Hootsuite doesn't support Pinterest, there is a Pinterest plugin you can use called Tailwind. You can use it to create new pins, schedule new pins to be posted later or to pin to multiple boards.
Hootsuite Also Helps You Manage Your Blog Content
You can also use Hootsuite to create, edit and manage content on your blog or website. If you are running your website through WordPress, you can download the WordPress app on Hootsuite, which lets you monitor your web pages, edit page content, create, edit and post new blogs, moderate comments on your blog, as well as share your content to your social media pages. If your blog is on Blogger, you can pretty much do the same thing with that plugin. If you already have a Hootsuite account, you can check out all the apps available for download using the app directory pointed out clearly below.
After reading this blog, you can see all the different ways to utilize Hootsuite and how it can be a major stress reliever and solution for putting out consistent content that helps to grow your company. If you've been struggling with consistency in your digital marketing or you're interested in getting your Hootsuite set up, I would be glad to help. Contact me and we'll arrange a time to do the set-up and training.