email marketing


Have you ever wanted to do more email marketing for your restaurant, bakery, winery or brewery, you just didn't know where to start? At The Food Marketer, our team is well-versed in creating copy that has proven to produce sales for the food and alcohol companies we work with.

Does your POS system offer email marketing services, however you're unsure how to effectively use the program to create sales for your bakery, brewery or winery? If you're currently using POS systems such as toastVin65 or Square, you have rich data at your fingers about your customers past purchases that can enable you to market to them more effectively. We can help you to determine what types of campaigns to run to achieve your particular business goals. 

The Food Marketer works with all types of business within the food and alcohol industry to create email marketing campaigns that build brand loyalty and increase their sales. We specialize in the following services:

list segmentation

Determine the customers you want to target in different email campaigns by segmenting your lists based on a number of qualifiers. We can work with your CRM system to create the lists you want your future emails to go out to.

When you segment your lists, you can create more personalized email campaigns. According to Experian, personalized emails compared to general campaigns have 6x higher transaction rates. 

automated emails

To reference Campaign Monitor's working definition of automated emails "An automated email campaign is set up once and then automatically sent to a particular individual when that person meets a certain trigger". 

Do you want to encourage more people to review your business after a transaction? Automated emails can help you achieve that.

Or, if you have an active wine club or do a lot of e-commerce on your website, automated emails can assist you in achieving higher wine club retention and help your business illustrate how reliable and trustworthy you are. 

template creation

No matter what type of campaign you want to create, our creative team can assist you in putting together email templates that entice your customers, while also keeping with the same theme and feel of your brand.  We work with all platforms from MailChimp, Constant Contact, GetResponse, Square, Vin65 and toast. If you work with a different platform, have no fear. We're quite technologically savvy over here at The Food Marketer and we can learn your system quickly.

Content Creation

Our team works with you to create engaging, well-written email campaigns that encourage your customers to take action whether that's to RSVP for an event, purchase items on your website or drive traffic to your tasting room, restaurant, bar or shop. 

analytics reporting

We provide you with reports on each of your email campaigns, so you can see how they performed. These reports include information on open rates, bounces, clicks and sales. 

Looking for email marketing assistance in Santa Barbara and beyond? Click the button below.